Interviewer: What is your name?
Interviewee: Peter D. Reid
Interviewer: What is your position at CSA?
Interviewee: Director of Design and Digital
Interviewer: What does that position entail?
Interviewee: My main role at CSA Education is to shape the department for art, design, and production to bring superior design experience to educational products, whether they are digital or print. CSA uses modern design practices in development. We feel that design is an important part of the content and student experience and not just decoration. We implement new technologies and look to support our clients using processes they may not be familiar with. One of my roles is to bring new ideas to the table. Internally, I mentor and help educate our art, design, and production staff and help develop new designers. Administratively, budgeting, responding to RFPs, and monitoring all work with an eye toward excellent content design and digital experience.
Interviewer: What is the best part of your job?
Interviewee: I went into educational publishing because I get to make materials that serve an important purpose—to educate. I was fascinated by how people take in, hear, and retain information. At the heart of it all is that I am a maker and bring a creative yet practical perspective in every design problem presented. I get to be creative and learn new things every day. At CSA, I get to work with a diverse group of experienced people who are all highly intelligent and skilled at what they do. We have a great staff that makes almost every day at work fun.
Interviewer: What do you wish people knew about your work at CSA?
Interviewee: I wish that more clients came to us for design development. And I wish more clients understood our philosophy of design is content, not just decoration. We have developed strong communication systems that have served our clients well. When CSA does the editorial and design work, our groups get to play well together. That is our strength.
Interviewer: What do you wish schools focused on more in terms of education and why?
Interviewee: Creative thinking needs to be encouraged and embraced. Encourage creative thought by allowing students to play around with ideas whenever possible. Different people take on and learn differently. Encouraging the arts is a way to tap into students who may otherwise be passed by.
Interviewer: What are three interesting facts about you?
Interviewee: I love to cook and learn new skills in cooking. So, last year, during a slow period, I took a five-day class in hog butchery and butchered a whole pig. I love adventure travel; one of my trips was a ten-day packhorse trip out of Jackson, Wyoming, up and over the continental divide with a guide and two others. I have a tattoo on my forearm that features one of my mantras that states “All are welcome at the table.”
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