Jonathan Schmalzbach

Jonathan Schmalzbach

Director, Business Development & Marketing

Jonathan works directly with clients to learn and fully understand their goals. In addition to explaining the wide variety of services CSA offers, he establishes how CSA can exceed their expectations. He aids in the development of marketing and service policies, programs, and systems to support strategic direction and align business plans with organizational objectives. Additionally, he develops and maintains relationships with current and potential clients through his wealth of knowledge on relevant preK-12 industry trends, the challenges currently facing the state and district markets, and the needs of state and local school boards.

Jonathan has been active in PreK-12 education since the very start of his career. As the Co-Founder and VP of Content of New Forum Publishers, he designed and executed a supplementary digital curriculum line for teaching Social Studies, Literature, and Science for students in grades 6-12. After joining Apex Learning in 2003, he became the VP of Content and Curriculum working with content, art, and multimedia teams numbering over 60 that created 150 comprehensive digital courses that helped schools to pioneer the use of quality, credit-bearing online courses. In 2014, he oversaw a complete overhaul of Laurel Springs School’s digital curricula, partnering with teachers and discipline chairs to create a school-wide pedagogical point of view for the program. 

Milestone highlights in Jonathan ’s career include:

  • Creating collateral and partnering with the Curriculum team and Marketing department on messaging and branding
  • Partnering with major ed-tech publishers to support their curricular, graphic, and IT needs
  • Working with schools to revamp digital curricula
  • Helping lead New Forum Publishers to successful acquisition by Apex Learning
  • Raising Apex Learning’s net worth from $7M to $72M 

Jonathan is a proud graduate of the Literature and History program at the University of California in Santa Cruz, California. He is a crossword puzzle creator (also known as a cruciverbalist) who has had over 30 grids published in The New York Times. In his spare time, he is also a beekeeper!

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