Kim Fletcher

Pronouns: she/her

As Director of Marketing, Kim leads the marketing efforts for CSA and identifies guidelines for producing promotional content and interacting with customers. By developing marketing and service policies, programs, and systems, Kim supports CSA’s strategic direction and helps to align business plans with organizational objectives.

Kim started her career in educational publishing as a Project Editor who managed the textbook production process from manuscript to bound book. Kim followed her passion for writing and shifted into various marketing roles in a variety of industries from finance to manufacturing. She found her way back to educational publishing and worked as a Project Manager for a publishing vendor, and then Managing Editor, where she supervised the project management team. 

Milestone highlights in Kim’s career include:

• Managing the print and digital book production process from start to finish 
• Building relationships and communicating effectively with authors, publishers, freelancers, and onshore/offshore colleagues
• Managing the digital production process for higher-ed math titles and serving as internal digital resource
• Growing a company’s social media presence from the ground up by creating the strategy and managing the content for various social media channels
• Developing multimedia marketing campaigns focusing on product values – including support for four lines of business and three global regions

Kim earned her Bachelor of Arts degree in Professional Writing with minors in Communication and Psychology from Purdue University. 

Kim started taking dance lessons at the age of 3 and has never stopped! She coached a competitive youth dance team and still takes classes whenever she can. Kim is a self-proclaimed baking non-professional with a strong bias toward pies. She has been perfecting her grandmother’s secret pie crust recipe since the age of 12. Kim is a busy mom of three kids in the PreK-12 age range and especially loves seeing the many products that CSA has worked on firsthand from a parent perspective.

Contact Kim at kfletcher@csaedu.com