Get to know CSA Education’s Senior Director of Marketing & Brand Equity, Kim Fletcher, with our updated staff Q&A!
Interviewer: What is your name and role at CSA?
Kim: My Name is Kim Fletcher and I am the Senior Director of Marketing & Brand Equity at CSA.
Interviewer: What is a win you’ve had recently that made you proud to work in education?
Kim: The biggest wins for me happen at home. I have three kids in K–12, and recently I saw one of them engaging with a digital program that our team at CSA produced. Seeing that direct impact—knowing the thought we put into the RFP and the quality we insisted on actually helping a student (especially my own!) succeed—reminds me exactly why we do this.
Interviewer: If you had to describe the vibe of the CSA team in three words, what would they be?
Kim: Genuine, Collaborative, and Dedicated. We really are like a work family here; everyone cares about our common goals and works incredibly hard to reach them.
Interviewer: What is a common misconception about your role that you’d love to clear up?
Kim: I think the biggest misconception is that my job is just about ‘making things look pretty’ or posting to social media. In reality, it’s much more strategic and technical. I’m constantly looking at the ‘ripple effect’ of our brands—ensuring that the complex, high-quality work our curriculum and production teams do is accurately translated into a story that resonates with our clients. It’s about bridging the gap between our internal expertise and the external market to show exactly how CSA solves problems.
Interviewer: What’s the most helpful piece of professional advice you’ve ever received?
Kim: Early in my career as a Project Editor, I learned the importance of ‘anticipating the ripple effect’. In publishing, one small change in a manuscript or a digital title can affect everything from art to permissions. That advice taught me to be highly organized and to always look three steps ahead to ensure our projects stay on track and within budget.
Interviewer: When you aren’t at your desk, where are we most likely to find you?
Kim: You would probably find me in my car! I’m a full-on sports parent to my 3 kids. But if I’m not shuffling my kids to a practice or a game, you might find me volunteering in the community, at my kids’ schools, or hiding somewhere with a good book.
Interviewer: What project are you currently working on that gets you excited to start the day?
Kim: I’m currently heading up several new marketing initiatives across our various brands. Having grown social presences from the ground up in the past, I find it incredibly energizing to build a cohesive strategy that gives each of our brands its own voice. I love the challenge of taking the amazing, behind-the-scenes work our team does and strategizing the best way to share those ‘brand stories’ with the wider world. It’s a perfect blend of my background in publishing and my passion for creative communication.
Interviewer: Which CSA core value resonates the most with you and why?
Kim: The value ‘We Strive’ resonates with me the most because, to me, it’s the heart of problem-solving. I’m a middle child, so I think being a mediator and a solver is just in my blood! Whether I’m navigating a complex brand story or collaborating with our bid teams to find the perfect creative solution for a tight budget, I find it incredibly satisfying to take a challenge and strive until it’s a success.
Interviewer: What was your first-ever job, and what did it teach you?
Kim: I was a summer camp counselor and a youth dance instructor. Even though I never became a formal classroom teacher, those roles taught me how to communicate complex ideas to different age groups and how to keep a team motivated—skills I still use every day.
Interviewer: If you could give a shout-out to one colleague today, who would it be and why?
Kim: I can’t choose one—I’d love to give a shout-out to our entire project management and digital production teams. My background is in their world, so I know how much work goes into managing digital titles and coordinating freelancers. They are the ones who ensure the quality CSA is known for.
Click here to learn more about Kim!
Page last updated July 2026
