Meet the CSA Team: Kim Fletcher

portrait of kim fletcher

Interviewer: What is your name?

Kim: Kim Fletcher

Interviewer: What is your position at CSA?

Kim: Marketing Director

Interviewer: What does that position entail?

Kim: I oversee all of the marketing efforts for CSA and identify guidelines for producing promotional content and interacting with our customers.

Interviewer: How did you become a part of CSA?

Kim: I was working as a Managing Editor in higher-ed publishing when I heard about an opening at CSA. I was looking for a career change within educational publishing, and CSA came highly recommended by a number of my former colleagues. 

Interviewer: What is the best part of your job?

Kim: I have a few best parts of my job. First, I love to wear my creative hat and develop exciting ways to market our services—it’s kind of like one big problem-solving puzzle. I am a middle child, and I think that problem-solving is just part of my blood. Second, the CSA team is really like a work family. Everyone works hard, is genuine, and cares about our common goals. Finally, I love the actual products that we get to work on and promote! I have three kids in K–12, and it’s so fun to see my kids engaging with programs that we have produced at CSA. 

Interviewer: What do you wish people knew about your work at CSA?

Kim: I wish people knew how much thought and consideration goes into each RFP and project. Our bid teams spend a lot of time discussing different scenarios and best options to approach projects in ways that ensure the quality CSA is known for while being conscious of our clients’ budgets. 

Interviewer: What do you wish schools focused on more in terms of education and why? 

Kim: I wish schools would focus more on different career paths and what the options are before they get to high school. I don’t want my kids to grow up any faster than the next parent, but I do think that we need to start introducing various paths starting in middle school. From trade schools and community colleges, to different majors at four-year colleges and graduate degrees, I believe that presenting options to children at a younger age can help them explore their interests.

Interviewer: What are three interesting facts about you?

Kim: I have played four musical instruments throughout my life: piano, harp, clarinet, and guitar. I have been dancing for almost four decades! I started ballet when I was 3 and I’ve been dancing ever since—even into my adult life. I was never a classroom teacher, but I have been in a number of teaching situations in my life, including summer camp counselor, kids dance instructor and coach, and unofficial social media trainer.

Click here to learn more about Kim!

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